FAQ

Frequently asked questions

Services, how pricing works, platform choice, and how we recommend packages, all in one place.

Common questions

Quick answers before you book a growth audit.

Do you touch our ad budget?

No. You pay Meta and Google directly. Our fee is management only: strategy, setup, optimization, reporting, and creative direction.

Do you run ads for clinics and beauty salons in the UAE?

Yes. Clinics, beauty salons and cosmetic or plastic surgery clinics in the UAE are our main focus. We run Meta Ads (Instagram and Facebook) and Google Ads that aim for real enquiries: calls, form leads, WhatsApp messages and bookings. Ads for medical and cosmetic services must follow Meta and Google advertising policies and UAE rules, so we check every ad against them before it goes live.

What is included in the management fee?

Strategy, campaign setup, targeting, ad copy, creative direction, tracking setup guidance, weekly optimization, and monthly reporting.

How much do you charge?

We do not publish fixed prices. Every quote is tailored to your goals, platforms, and scope after a free audit. There is no setup fee and no hidden charges, and VAT is added where applicable.

How much ad budget do we need?

We recommend starting with AED 2,000–4,000 a month in ad spend, paid directly to Meta or Google. That gives campaigns enough data to learn, and we scale once cost per lead is proven.

How long before we see leads?

Most accounts need 2–4 weeks of learning and testing. A strong offer and replying to new enquiries quickly matter as much as the ads themselves. We track CPL and lead quality from week one.

Can we use our own content?

Yes. If you already have strong ad-ready creative, we focus on media buying and strategy. If creative is weak, we will recommend what to produce before scaling spend.

What do you need from us to start?

Access to ad accounts (or help creating them), brand assets, offer details, past results if any, and a point of contact on your team who answers new enquiries.

Where do you work with clients?

We are based in Dubai and work with businesses in the UAE and worldwide. Our main focus is clinics, beauty salons and cosmetic or plastic surgery clinics in the UAE. We meet over video, WhatsApp, and email, and we build each campaign for the cities and areas where your customers are.

Is there a minimum contract?

No. We work month to month. We do recommend giving campaigns about 3 months to learn and improve.

How do you report results?

Monthly reports cover spend, leads, CPL, and key actions (calls, forms, WhatsApp). Combo packages include a strategy call. We focus on metrics tied to bookings and sales, not vanity reach.

What we actually sell

Growth clarity, not just advertising.

We focus on two platforms, Meta and Google, and run them properly: offer, creative direction, targeting, tracking, and weekly optimization.

Meta vs Google: when to use each

Meta Ads

  • Visual products and services
  • Needs persuasion & storytelling
  • Strong creative and offers
  • Salons, cafés, aesthetics, fashion

Google Search

  • People already searching
  • Urgent, high-intent needs
  • “Near me” and service keywords
  • Clinics, AC repair, tutors, legal

Best results: Google captures active demand; Meta creates demand and retargets warm audiences.

How we recommend packages

We do not make you choose blindly. We ask what you need first, then recommend.

Visual discovery & social leads

Recommend: Meta Ads Package

Good for: Salons, cafés, restaurants, gyms, clinics, fashion, e-commerce

Urgent search intent

Recommend: Google Ads Package

Good for: AC repair, pest control, cleaning, car repair, dentists, tutors

Proper growth budget

Recommend: Google + Meta Ads Package

Good for: Businesses ready for demand capture + demand creation

Still unsure? We will recommend the right package after a short call.

Book a free growth audit